Business owner says Canadians turned off by American stereo equipment due to trade war

7 months ago 6
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By Ariel MacKenzie Global News

Posted May 1, 2025 5:00 am

1 min read

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Story continues below advertisement

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

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A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

&copy 2025 Global News, a division of Corus Entertainment Inc.

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

Story continues below advertisement

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Get daily National news

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

Story continues below advertisement

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Get daily National news

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Story continues below advertisement

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

Story continues below advertisement

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

Story continues below advertisement

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Get daily National news

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

Story continues below advertisement

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

Story continues below advertisement

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Get daily National news

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

Story continues below advertisement

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Story continues below advertisement

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Get daily National news

Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

Story continues below advertisement

For more on this story, watch the video above. 

By Ariel MacKenzie Global News

 'Tariffs impacting world of high-end stereo equipment'

2:16 Tariffs impacting world of high-end stereo equipment

WATCH: A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products. The audio video equipment expert says his whole supply chain is pivoting away from the U.S. Ariel MacKenzie takes a look at how the trade way is impacting the world of high-end stereo equipment.

A Nova Scotia small business owner says tensions with the United States are causing him more major headaches because his customers are refusing to buy American products.

Brooklyn Audio sells high-end stereo equipment in Dartmouth, N.S., and is one of the only stores that sells these items in the Halifax region.

Owner Jody Crane says his customers don’t care if there are tariffs on the products are not. They just don’t want them because of their connection to the United States.

“It’s left such a bad taste in people’s mouth[s] with what’s going on. So everyone’s looking at any other choice other than American made, which is unfortunate because there’s a lot of great products,” said Crane.

He says his distributors have also taken measures to absorb 10 per cent of the reciprocal tariff imposed by Canada on some U.S. electronics.

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Crane sources his products from Tri-Cell Enterprises, an audio distributor based in Ontario.

Trending Now

A company representative, David Geist, says they’ve had to move away from some American manufacturers, which is regrettable since they’ve worked with some of them for almost 30 years.

But his American partners are empathetic, Geist says.

Story continues below advertisement

“A lot of our manufacturers that we work in the U.S., they see what’s going on and they understand why we’re pivoting,” he said.

“They’re not going to be upset. They understand. They realize that they know that this is what we’re going to do.”

For more on this story, watch the video above. 

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